Beatrice McGraw

Beatrice McGraw is a content marketer who works for ExportHub - A Business to Business Marketplace. A writer by day and a reader by night; she is striving to make the most of the new opportunities that comes in her way and excels in everything she does. Find her on Twitter here: @McgrawBeatrice.

18th Sep 2018

Guide to master the art of B2B brand storytelling

The percipience in a lot of B2B (business-to-business) companies is that it is relatively convenient to grab the attention of the customers through the story when you’re selling running shoes with a significant amount of dosage of ‘Just Do it” motivation. Then, there is also a major factor that perturbs in B2B about giving rational arguments for the resources...

17th Jan 2018

Guide to master the art of B2B brand storytelling