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India's 1st Digital Ayurvedic Platform for Men.
Basic Information
AADAR is a Mumbai based Ayurveda brand tech platform founded in 2018 by an ex-IITB Alumnus. It is a digital platform that brings together ancient wisdom via Ayurveda to the customers of today using technologies of the future in form of easy-to-consume products & services (e.g. doctor consultations) focused towards overall men’s health. It is the world's first and only Ayurveda brand focused for men. They envision to solve the problems by additionally providing consultations as part of the entire product.
Legal Name
:
Inmart Commerce Private Limited
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2C,  D2C  
Founding Date
:
1st Jan 2018
No. of Employees
:
11 to 20
Core Team
:
1.  
Aadil Shah
Founder & CEO
Timeline

2018

Product Launch

Dec | Product Launch

Launched Products On Amazon

2019

Started Generating Revenue

Feb | Started Generating Revenue

Started getting revenues from E-commerce channels

Advisor Onboarded

May | Advisor Onboarded

Syed Safawi - Ex-VLCC MD

2020

Raised Funding

Jan | Raised Funding

First Round Raised from LV + Sprout ventures

2021

Accelerator / Incubator Program

Jul | Accelerator / Incubator Program

Graduated form CoHort 6 of IITSTARTUPS - Accelrator program from SF, USA

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Target Market
B2C
Target Customer: Male; Aged 28-40 years; Married/In a relationship; Looking for alternative + holistic care; Tier 2/3
User Age
:
26 to 34,  35 to 45  
User Income
:
Upper-middle Income,  Lower-middle Income  
Location
:
Funding

Total Funding

$290.0k

Investors
:
1.  
LetsVenture
2.  
Artha Venture Fund
3.  
Sprout Venture Partners