India's 1st Digital Ayurvedic Platform for Men.

Basic Information

AADAR is a Mumbai based Ayurveda brand tech platform founded in 2018 by an ex-IITB Alumnus. It is a digital platform that brings together ancient wisdom via Ayurveda to the customers of today using technologies of the future in form of easy-to-consume products & services (e.g. doctor consultations) focused towards overall men’s health. It is the world's first and only Ayurveda brand focused for men. They envision to solve the problems by additionally providing consultations as part of the entire product. See more

Legal Name

:

Inmart Commerce Private Limited

Headquarters

:

Mumbai, Maharashtra , India

Business Model

:

B2C, 

D2C 

Founding Date

:

1st Jan 2018

No. of Employees

:

11 to 20

Core Team

:
1.

Aadil Shah

Founder & CEO

Timeline
2018
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Dec | Product Launch
Launched Products On Amazon
2019
Feb | Started Generating Revenue
Started getting revenues from E-commerce channels
May | Advisor Onboarded
Syed Safawi - Ex-VLCC MD
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Target Market

B2C

Target Customer: Male; Aged 28-40 years; Married/In a relationship; Looking for alternative + holistic care; Tier 2/3

User Age

:

26 to 34, 35 to 45

User Income

:

Upper-middle Income, Lower-middle Income

Funding

Total Funding

$290.0k

Investors

:

1.

LetsVenture

2.

Artha Venture Fund

3.

Sprout Venture Partners