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Agritray Technologies is connecting farmers virtually by listing farmer specific- customer centric products, retailing and delivering it through a digital kiosk.
Basic Information
Agritray is in the process of building a vertical e-commerce and D2C platform where they list farmer specific-customer centric products under their brand and retail it through their low cost digital kiosk. These kiosks act as last mile delivery point for them as well. The startup has delivered 6000+ online orders over a period of 8 months and they also support local kiranas by supplying them with farm fresh products thereby helping them in reducing there procurement and logistics cost. Agritray is in the process of scaling up and have maintained 90% customer retention till date.
Legal Name
:
Agritray Technologies Private Limited
Headquarters
:
Hyderabad, Telangana, India
Business Model
:
B2B2C  
Founding Date
:
2020
No. of Employees
:
<10
Core Team
:
1.  
Sandeep Govindan
Co-Founder
2.  
Sathish Putrevu
Co-Founder
Timeline

2020

Company Incorporation

Company Incorporation

Gone all out to help farmers and begin there journey from Farmers to Farmpreneurs.

Started Generating Revenue

Started Generating Revenue

Started earning revenue in 10 days of company incorporation. Consumers started liking the product and the way we packed the product

Founding Team Hired

Founding Team Hired

5 strong core team members who go by the vision of the company.

Raised Funding

Raised Funding

Raised pre seed round and have started scaling.

2021

Strategic Partnership

Strategic Partnership

Entered into a strategic partnership for Technology and Marketing.

Revenue Stream
Target Market
B2B
Helping small kiranas by supplying fresh farm stocks to them, thereby reducing there procurement cost by 30% and saving there logistics cost.
Client Segment
:
Direct-To-Consumer Brands,  AgriTech  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise  
Target Geography
:
India  
B2C
A farm to fork model, we help connecting farmers and customers by revealing the source of procurement and farmer identity. This helps our farmer network to reach out to larger audience and get recognized.
User Age
:
18 to 25,  26 to 34,  35 to 45,  46 to 60,  More than 60  
User Income
:
Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
India  
Funding

Total Funding

$40.0k

Investors
:
1.  
WTG Group
Detail Round Breakdown
Round 1

$40k

Series Name
:
SEED
Date
:
22nd Dec 2020