Founded in June 2020, Alpha Coach is specially designed for busy individuals who want to become more active, but aren’t able to find the right guidance, structure, and systems. As part of the programme, users will have access to tailored diets and meal plans, customised exercise regimens, and 24-hour access to their respective coaches. Combined with technology, personalisation and dedication, every Alpha Coach user is sure to witness a meaningful and long-lasting physique transformation. In September 2021, the startup raised funding of $1.25 million from Jani Ventures and a clutch of investors, including UK-based Dimitri Goulandris, and friends and family.