Anubhuti is driven by the goal to offer high quality, unadulterated and effective, skin and hair care products. Each formulation is done with a motto to enhance beauty in a holistic way. Their products are, eco-friendly, cruelty- free, paraben free, SLS free and does not contain any harmful chemicals or preservatives. Their focus is not only on minimising plastic usage in one’s daily skincare needs but also helping customers to experience a splash of sustainable living. Their product offerings include bamboo toothbrushes, organic aloe vera gel, lip and cheek tints, face and body ubtan, and shea butter shampoo to name a few.