Launched in 2020, the company has already transformed the lives of thousands of Indian farmers with its patented technology and is demonstrating its value proposition to all stakeholders in the ecosystem. The value chains the startup operates in are – a) fintech enabled e-commerce platform – that provides high quality inputs at affordable prices directly from manufacturers; b) Unique 'hardware-as-a-service' model for farm automation - smart, reliable and easily deployed IoT devices under the 'NextAqua' brand name - on subscription basis - for automated feeding and 24x7 farm monitoring; and C) 'Harvest-as-a-Service' market linkage platform – which provides farmers with transparent pricing and spot payments to harvest crops at the farm-gate.