Singapore-based consumer products startup Believe Pte Ltd, which has brands spanning skincare, fragrances, make-up, and hair care. Launched in mid 2019 by Ankit Mahajan, the Singapore-based startup is a house of brands that includes Lafz, ZM, and Dr Rhazes. The startup claims that it has received incredible customer love in Bangladesh and India with a growing base in GCC countries. It is sold in over eight countries and is manufactured across the globe including countries like South Korea, Italy, Spain, France, Germany, and UAE.