Believe Cosmetics Pte. Ltd is a consumer products startup which has brands spanning skincare, fragrances, make-up, and hair care.

Basic Information

Singapore-based consumer products startup Believe Pte Ltd, which has brands spanning skincare, fragrances, make-up, and hair care. Launched in mid 2019 by Ankit Mahajan, the Singapore-based startup is a house of brands that includes Lafz, ZM, and Dr Rhazes. The startup claims that it has received incredible customer love in Bangladesh and India with a growing base in GCC countries. It is sold in over eight countries and is manufactured across the globe including countries like South Korea, Italy, Spain, France, Germany, and UAE. See more

Legal Name

:

Believe Cosmetics Pte. Ltd.

Headquarters

:

Singapore, Singapore, Singapore

Founding Date

:

2019

No. of Employees

:

11 to 20

Core Team

:
1.

Ankit Mahajan

Chief Executive Officer

Funding

Investors

:

1.

IIFL Asset Management Limited

2.

Accel

3.

Alteria Capital

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Detail Round Breakdown

Round 1

$55M

Series Name

:

SERIES-C

Date

:

21st Apr 2022

Investors

:
1.

Venturi Partners

2.

Jungle Ventures

3.

Accel

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