Basic Information, founded in 2012, is a D2C fashion brand built on social media, with content marketing being a key growth strategy. The brand’s philosophy is to add lightheartedness to life through its self-expressive products and fun shopping experiences. The expressions the brand enables on products are relatable and Indian in nature including prints in regional languages (Hindi, Marathi, Bengali, Telugu, Gujarati, etc). As the smaller towns of India have shifted online in the last 3 years, the USP of Indian Inspiration and regional languages have helped the brand grow. What makes them unique The brand is popular for its offerings in casual wear and has recently launched indo-fusion ethnic and sleepwear. Along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney. They are disrupting the entire process of brand creation & management - design, manufacturing, sourcing, supply chain, inventory management, distribution, demand creation, and establishing emotional quotient with the digitally native 8-10 crores hyper consuming Indians. See more

Legal Name


Bewakoof Brands Pvt. Ltd.



Mumbai, Maharashtra , India

Founding Date



No. of Employees


251 to 500

Core Team


Prabhkiran Singh

Founder & CEO


Total Funding





o3 Capital