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BownBee aims to be a one-stop-shop for ethnic children's wear.
Basic Information
BownBee specializes in Indian Ethnic and Indi-casual wear for newborn babies up to 15 years. Passionate about making Indian wear fashionable and enjoyable for kids, they pay special attention to fabrics and silhouette to design functional and comfortable kids traditional outfits. While history and culture pose as starting point for the brand, tradition is approached with a renewed outlook to lend a present-day relevance to each collection. Their designs represent the right amalgamation of modern silhouette with variety of Indian regional crafts such as Benarasi, Bandhani, Gota, Kutchi mirror work etc to make ethnic wear stylish and comfortable for kids. What makes them unique: The USP of the brand is the wide range of regional collection where each collection whispers its unique tale from different traditions of India. They have unique collections for all major occasions and festivals - right from Republic Day in the beginning of the year till Christmas. In order to maintain the right blend of regional textile crafts and modern designs, they work with artisans and job-workers from different states in India. This not only helps them to bring in uniqueness and variety of cultural artform in the product range but also helps them serve the demands of heterogeneous Indian market.
Legal Name
:
BownBee Fashions Pvt Ltd
Headquarters
:
Gurugram, Haryana, India
Business Model
:
B2C,  B2B,  D2C  
Founding Date
:
2015
No. of Employees
:
151 to 250
Core Team
:
1.  
Monika Chaudhary
Founder
Timeline

2015

Company Incorporation

Aug | Company Incorporation

Inspired by dressing up her daughter in traditional Indian wear Monika decided to quit her 15 years of corporate job and launched an online ethnic kids wear brand ‘BownBee’ in 2015 from a make shift office at home

2020

Stepped into New Market

Jul | Stepped into New Market

Started Australia and Canada operations during corona

Revenue Stream
Target Market
B2B
Retailers and wholesalers of Kidswear
Client Segment
:
E-Commerce,  Clothing & Apparel  
Target Companies
:
Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
India,  Global  
B2C
Parents of kids aged between 0 months till 14 years
User Age
:
26 to 34,  35 to 45,  46 to 60  
User Income
:
Lower-middle Income,  Upper-middle Income  
Location
:
India,  Global  
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