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Chai Kaapi was started in 2016 with an idea of creating a bohemian space for artists and thinkers to come down and run a discourse, showcase their talents and have a great cup of chai/kaapi.
Basic Information
Chai Kaapi has become one of the most trusted brands in Indore with consistent taste and experience. All their recipes are under SOP, batched & proportioned to ensure secrecy and enable quick operational execution and provide same taste every time at every outlet. The menu has been refined and detailed to fit in, the final number of drinks to be served at Chai Kaapi. The menu is simple, easy to understand, informative and gives absolute clarity to everyone visiting Chai Kaapi. The menu allows every single dish to shine and give our valued customers a chance to step out of their comfort zones and fulfill their deep dark fantasies.
Legal Name
:
Flying Turtles Foods & Beverages India Pvt Ltd
Headquarters
:
Indore, Madhya Pradesh, India
Business Model
:
B2C  
Founding Date
:
2016
No. of Employees
:
61 to 100
Core Team
:
1.  
Sahil Juneja
Co-Founder, Director & CEO
2.  
Suyash Singh Thakur
Co-Founder, Director & COO
Timeline

2015

Company Incorporation

Dec | Company Incorporation

Company Incorporated in Ujjain

2016

Started Generating Revenue

Apr | Started Generating Revenue

Started 4 outlets at once in Indore

2019

Stepped into New Market

Mar | Stepped into New Market

Expansion in 3rd State with 12th Outlet

2020

Key Customer Milestone

Mar | Key Customer Milestone

Though Lockdown was announced but the brand managed to achieve the milestone of catering 5,00,000+ Unique Premium Customers

Revenue Stream
Target Market
B2B
Any corporate or business that drinks tea and coffee is our target
Client Segment
:
Retail  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
India  
B2C
Anyone and Everyone
User Age
:
Less than 18,  18 to 25,  26 to 34,  35 to 45,  46 to 60,  More than 60  
User Income
:
Lower Income,  Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
India