Citispotter is an AI-driven end-to-end content solutions for digital media and online platforms.

Basic Information

Headquartered in Cambridge, United Kingdom, Citispotter is a start-up developing AI driven end-to-end content solutions for businesses. Citispotter has developed a proprietary Integrated content analysis engine which helps businesses optimize emotional engagement of their content and reduce the harmful content in communication channels. The technology behind the software uses insights from the Citispotter’s algorithm which analyses over 11 AI signals to suggest and prioritize the most critical content quality issues. Using their platform, businesses can optimize their content for emotional engagement, content credibility and safety to grow their brand and increase ROI. Their Salient Features: 360° Content Analysis - Their AI Engine analyse the content on Emotional Quotient, Credibility and Safety to help content creators optimize their content for better engagement, boost customer perception and increase ROI; Automated Content Quality Score - Their AI-engine detects harmful signals and correlates them to give overall content quality score; Social Media Intelligence - They help analyse conversations and content across digital platforms. See more

Legal Name


Citispotter Ltd.



Cambridge, Massachusetts, United States of America

Business Model



Founding Date


Jun 2019

No. of Employees



Core Team


Pallav Sethiya

Co-Founder & CEO


Dushyant Sethiya


Jan | Raised Funding
Won 15K GBP Pre-seed grant from the Bettany Centre for Entrepreneurship - Cranfield University(UK) for developing working prototype.
Jun | Company Incorporation
Got endorsement from UK Government's Department for International Trade's ( DIT ), under Global Entrepreneur Programme ( GEP ), to establish your global business headquarters in the UK.
Dec | Product Launch
Case Study done on Brexit Who is Winning the Brexit Wars on Twitter - A Study by Citispotter Limited to demonstrate application of Citispotter Stance Detection AI Algorithm. It also attracted investment interest from investors and media.

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Revenue Streams

Target Market


We offer disruptive AI enabled content analysis technologies for Businesses & consumers (Media, Brands, Advertisers, Govt. & political parties, digital news readers and UGC platforms) to fight misinformation, harmful content and fake news.

Client Segment


Media, Analytics & BI, DeepTech, Machine Learning

Target Companies


Large Enterprise, Medium Enterprise, Startup

Target Geography


India, Global, Europe


Digital news readers, we offer 360 Content Analysis (find various misinformation scores in the piece of content) - Automated content scoring (developing tech to instantly check whether piece of content is reliable or not, also overall quality report)

User Age


18 to 25, Less than 18, 26 to 34, 35 to 45

User Income


Lower-middle Income, Lower Income, Upper-middle Income


Total Funding





Essex University


Cranfield University