Cover It Up is an online store that sells a wide range of pop culture merchandise.

Basic Information

Cover It Up is an online store that sells phone covers, t-shirts, hoodies, airpod cases, stationary, reusable face masks, posters and notebooks, caps, mugs, and collectibles. Most of these products are designed in-house. From manufacturing and selling 250-300 cases in 2014, the team expanded its capacity to dispatch close to 30,000 products between 2017-2108. Cover It Up has also partnered with big names to offer licensed merchandise. From prominent Hollywood studios and franchises like Marvel, DC, Warner Bros, FRIENDS, Harry Potter, Star Wars, Disney, and Looney Tunes to Chennai Super Kings, Kolkata Knight Riders, Kaala, Darbar, and Robot 2. See more



Chennai, Tamil Nadu, India

Founding Date



No. of Employees



Core Team


Ronak Sarda

Founder & CEO