Craftsvilla is a fashion e-retailer which sells ethnic fashion and accessories. It retails in-house brands such as Anuswara, Avanya, and Jharokha in the affordable ethnic and handloom segment. It competes against the likes of Myntra, LimeRoad, Voonik, Amazon, Flipkart, and Fabindia among others. Craftsvilla has been funded by Supera, Lightspeed Venture Partners, and Sequoia Capital India.