Cuddles for Cubs is a Mumbai-based clothing brand that is breaking gender stereotypes in kids’ clothing.

Basic Information

Cuddles for Cubs is a Mumbai-based gender-neutral clothing brand for children. The bootstrapped startup has an average basket size of Rs 1,200 and has delivered more than 1,600 orders in 2.5 months. The brand aims to encourage a genderless and imaginative childhood that blurs archaic distinctions between ‘boy’ and ‘girl’, paving the way for an empowered, uninhibited future. The brand identity is meant to be rooted in fun and colour, with some of their prints unlike anything else available in the entire country, with a combination of vibrance and quirkiness, created specifically for the desi market. Since launching in May 2021, their 10-member team is currently working remotely from Gujarat, Odisha, Tamil Nadu, Maharashtra, Delhi-NCR, and Kerala. What makes them unique The team prides in themselves for their brilliance in product design. They want to put the comfort of the child at the centre of their design approach. For example, the baby sleepsuits feature anti-slip grips to enable children to start walking early. The brand even uses a safe flap lining to prevent any zippers from having any contact with the child. They also use AZO-free dyes to prevent harmful chemicals from coming in contact with the child’s skin. See more

Headquarters

:

Mumbai, Maharashtra , India

Business Model

:

B2C 

Founding Date

:

2020

No. of Employees

:

<10

Core Team

:
1.

Arjun Doshi

Co-Founder

2.

Anushka Doshi Jhawar

Co-Founder

Timeline
2020
true
Dec | Company Incorporation
Company was incorporated on said date
2021
Jan | Advisor Onboarded
Mentor onboarded - Vedang Patel from The Souled Store
May | Product Launch
Launched website

Revenue Streams

Target Market

B2C

Forward-minded Indian parents who make conscious decisions for the betterment of their children. Those customers who value brand values and product quality.

User Age

:

26 to 34, 35 to 45

User Income

:

Upper-middle Income, High Income