Cuddles for Cubs is a Mumbai-based gender-neutral clothing brand for children. The bootstrapped startup has an average basket size of Rs 1,200 and has delivered more than 1,600 orders in 2.5 months.
The brand aims to encourage a genderless and imaginative childhood that blurs archaic distinctions between ‘boy’ and ‘girl’, paving the way for an empowered, uninhibited future.
The brand identity is meant to be rooted in fun and colour, with some of their prints unlike anything else available in the entire country, with a combination of vibrance and quirkiness, created specifically for the desi market.
Since launching in May 2021, their 10-member team is currently working remotely from Gujarat, Odisha, Tamil Nadu, Maharashtra, Delhi-NCR, and Kerala.
What makes them unique
The team prides in themselves for their brilliance in product design.
They want to put the comfort of the child at the centre of their design approach. For example, the baby sleepsuits feature anti-slip grips to enable children to start walking early.
The brand even uses a safe flap lining to prevent any zippers from having any contact with the child. They also use AZO-free dyes to prevent harmful chemicals from coming in contact with the child’s skin.
