Cuddles for Cubs is a Mumbai-based clothing brand that is breaking gender stereotypes in kids’ clothing.

Basic Information

Started by Anushka Jhawar and Arjun Doshi, Cuddles for Cubs has 100% cotton loungewear and sleepwear collection for newborn babies to 6-year-olds and it features vibrant, colourful and gender-neutral outfits that can be worn at any time of the day. Their website doesn’t have a separate ‘Shop Girls’ or ‘Shop Boys’ section. Instead, it is by the ages and the kind of clothes. They product offerings include a sleepwear range like pyjama sets, sleep suits, onesies, jumpsuits, and more, along with loungewear onesies, shorts, tops, and sets. See more

Legal Name

:

Cuddles for Cubs

Headquarters

:

Mumbai, Maharashtra , India

Business Model

:

B2C 

Founding Date

:

2020

No. of Employees

:

<10

Core Team

:
1.

Arjun Doshi

Co-Founder

2.

Anushka Doshi Jhawar

Co-Founder

Timeline
2020
true
Dec | Company Incorporation
Company was incorporated on said date
2021
Jan | Advisor Onboarded
Mentor onboarded - Vedang Patel from The Souled Store
May | Product Launch
Launched website

Revenue Streams

Target Market

B2C

Forward-minded Indian parents who make conscious decisions for the betterment of their children. Those customers who value brand values and product quality.

User Age

:

26 to 34, 35 to 45

User Income

:

Upper-middle Income, High Income