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DaMENSCH is a premium innerwear brand for men.
Basic Information
Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH’s product line includes ‘Deo-Soft’ - odour cancelling underwear, and ‘Neo-Skin’ – thermo-regulating vests made from a curated composition of sustainable bamboo fibres. DaMENSCH’s latest packaging is made from corn and is devoid of plastic. The brand’s target audience comprises men in the 20-45 age group. The brand sells through its own website and other major e-commerce retailers such as Amazon, Flipkart, and Myntra. In November 2020, the brand raised Series A funding of about Rs 50 crore from Matrix Partners India, Saama Capital, Whiteboard Venture Partners and Alteria Capital.
Legal Name
:
Damensch Apparel Private Limited
Headquarters
:
Bengaluru, Karnataka, India
Founding Date
:
2018
No. of Employees
:
21 to 40
Core Team
:
1.  
Anurag Saboo
Co-Founder & Director
2.  
Gaurav Pushkar
Co-Founder & Director
Target Market
B2B
Baibu is a B2B textile trading e-commerce platform. DaMENSCH and Baibu share similar industries and employee estimates.
Client Segment
:
Clothing & Apparel  
Target Companies
:
Medium Enterprise  
Target Geography
:
India  
Funding

Total Funding

$8.7M

Investors
:
1.  
Alteria Capital
2.  
Saama Capital
3.  
Whiteboard Capital
4.  
Matrix Partners India

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Detail Round Breakdown
Round 1

$16.4M

Series Name
:
SERIES-B
Date
:
28th Feb 2022
Investors
:
1.  
A91 Partners
2.  
Matrix Partners India
3.  
Saama Capital
4.  
Whiteboard Capital

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