Deep Rooted is introduced by Clover - their D2C brand for fruits & veggies in Bengaluru & Hyderabad.

Basic Information

Bengaluru, Karnataka based Deep Rooted Co. is a venture of Clover which specialises in demand-backed supply chain for perishables focused on quality, consistency, traceability and predictability. This venture is their direct-to-consumer brand for fruits and veggies introduced in Bengaluru and Hyderabad. In 2018, four Bengaluru-besties pooled in their collective skill, expertise, and vision, to set up 'Clover', an agri-tech start-up that aimed to farm in an unconventional and sustainable manner. Clover started out with 60 small-scale farmers spread across 70 acres around Bengaluru and Hyderabad. It specialised in helping small farmers produce high-quality perishable crops with steady demand. Their brand aims to grow their network of farmers in both Hyderabad and Bengaluru and are excited by the renewed promise of delivering fresh, uncontaminated, and sustainably grown fruits and vegetables to countless homes. Their Salient Features: They are farmers themselves - They get their hands dirty, so that clean eating and healthy living is made more accessible; They grow with their farmers - They strive to nurture an equitable balance between their farmers and customers; They have nothing to hide - They see sincerity and honesty as essential values, which is why they are transparent about the way they work; They hope to change the way food is grown – They, along with others world over, are sowing the seed for a much-needed global shift to sustainable farming. See more

Legal Name


Herbaceous Retail Private Limited



Bengaluru, Karnataka, India

Founding Date



No. of Employees


61 to 100

Core Team


Avinash B R



Santosh Narasipura



Gururaj Rao


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