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Digital Dress Room is owned and operated by Pareta Keedia & Radhhika Keedia, a Mother-Daugther duo.
Basic Information
Digital Dress Room vision is to create purposeful bespoke jewelry that is personal and has a meaningful way to commemorate your individual tastes, style, and story. Each piece is lovingly handmade from scratch by their very skilled artisans.
Legal Name
:
Digital Dress Room
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2C  
Founding Date
:
2016
No. of Employees
:
<10
Core Team
:
1.  
Radhhika Keedia
Founder
2.  
Pareta Keedia
Co-Founder
Timeline

2018

Product Launch

Oct | Product Launch

Launched our bespoke line of ethnic jewellery.

2019

Became Profitable

Jun | Became Profitable

Digital Dress Room became profitable after launching its ethnic and festive line on marketplaces like Amazon, Flipkart, Meesho, Snapdeal, Myntra, Nykaa, Etc

Revenue Stream
Target Market
B2C
We target Women & Men who are interested in Fashion jewellery. We try and target tier 2 & 3 as we sell alot of traditional and festive products.
User Age
:
26 to 34,  35 to 45,  46 to 60  
User Income
:
Lower Income,  Lower-middle Income  
Location
:
India,  Global