DrinkPrime is on a mission to provide access to clean, safe, and healthy drinking water to everyone.

Basic Information

DrinkPrime was started to solve a personal problem - How do we get access to clean, safe, and healthy drinking water? Seems simple, but here’s what they found. First, most of the water you get in plastic cans isn’t fit for drinking. Second, less than 5% of Indians actually own a water purifier! That’s when they realised this wasn’t just a personal problem but an opportunity to help a lot of people. It’s been six years since they started on this journey. Today, more than 1 lakh users in 7 cities trust us to access clean and safe drinking water! DrinkPrime is on a mission to make clean, safe and healthy drinking water accessible to everyone. By 2026, we aim to make safe drinking water accessible to 1 million households in India. What makes them unique DrinkPrime is a mission-oriented brand that has been disrupting the 30-year-old water purifier industry since 2016; They are on a mission to make clean, safe and healthy drinking water accessible to everyone. This just means one thing - they are a drinking water company and not a water purifier manufacturer. Unlike traditional water purifier brands that sell water purifiers just like TVs, they offer DrinkPrime on subscription, that too, at an affordable cost. By providing customised water purifiers on subscription, they take ownership of every subscriber's drinking water quality and their water purifier health. The brand proactively schedules free maintenance checks so that the subscribers don't have to worry about it. More importantly, the DrinkPrime mobile app in sync with the water purifier makes it convenient for the subscriber to control and monitor their DrinkPrime. See more

Legal Name

:

Waterwala Labs Private Limited

Headquarters

:

Bengaluru, Karnataka, India

Business Model

:

B2C 

Founding Date

:

2016

No. of Employees

:

151 to 250

Core Team

:
1.

Manas Ranjan Hota

Co-Founder

2.

Vijender Reddy

Co-Founder & CEO

Timeline
2020
true
Jul | Stepped into New Market
DrinkPrime expanded to Hyderabad.

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Revenue Streams

Target Market

B2C

People who are looking to access safe drinking water at an affordable cost.

User Age

:

26 to 34

User Income

:

Lower-middle Income, Upper-middle Income

Location

:

India Tier 1

Funding

Total Funding

$8.0M

Investors

:

1.

Surge

2.

Omidyar Network

Detail Round Breakdown

Round 1

Series Name

:

CORPORATE-ROUND

Date

:

1st Apr 2020