Durfi

Each Durfi mattresses/products are designed and developed based on the help of Indian customers sleep analysis study.

Basic Information

Incorporated in 2018 by Nitin Gupta, Bengaluru-based startup Durfi is an online sleep solutions brand dealing in mattresses and pillows, mattress protectors, firm and soft mattress toppers and other sleep related products. It has four manufacturing units located in Coimbatore, Haridwar, Baroda, and Meerut. The mattresses include R&D and incorporate superior features like irritation-free and breathable fabric, dust mite & insect-free, no sagging, quicker response to body temperature dispersal and regulation, air flow technology, no heavy metal usage, reduction of pressure points, and high durability. The company has sold 25000 mattresses to date with revenues of Rs 400 million. It currently serves 7500 pin codes and aims to sell over 30,000 mattresses and achieve revenues of over Rs 70 million by 2023. The B2C startup is serving across pan-india and getting highest orders from Maharashtra,AP, Tamil nadu, UP, Karnataka, MP,Kerala and Gujarat. Its product ranges anywhere between Rs1180 to Rs 52848 (Lowest MRP – Rs 1180 Highest MRP - Rs 52848.73 Average Ticket Size- Rs 8646). It sells approximately 500 mattresses a day. The startup is bootstrapped

Legal Name

Durfi Retail Private Ltd.

Headquarters

Ghaziabad, Uttar Pradesh, India

Business Model

B2C

Founding Date

2018

No. of Employees

21 to 40

Core Team

Nitin Gupta