Earth Rhythm is an environmentally conscious and sustainable brand that offers products in hair care, skincare, and others.

Basic Information

Starting in 2019, the first product Earth Rhythm built were shampoo bars. Today, Earth Rhythm offers professional-grade products in haircare, skincare, and makeup. It claims the products are safe, non-toxic, sustainable, and biodegradable. The products range from Rs 500 to Rs 1500. The company says its products combine natural raw materials and science-backed formulations with a zero-waste philosophy, and each product formulation takes anywhere from months to years to perfect. Being a digitally native brand, the majority of revenues (75 percent) come directly from the website. The company has also partnered with third-party websites like Nykaa, Amazon, and others, which contributes up to 25 percent of the company’s revenue. See more

Legal Name

:

Earth Rhythm

Headquarters

:

Gurugram, Haryana, India

Founding Date

:

2019

No. of Employees

:

21 to 40

Core Team

:
1.

Harini Sivakumar

Founder and CEO

2.

Sivakumar Varadarajan

Co-Founder & COO

Funding

Total Funding

$1.2M

Investors

:

1.

Anicut Angel Fund