Earth Rhythm is an environmentally conscious and sustainable brand that offers products in hair care, skincare, and others.

Basic Information

Starting in 2019, the first product Earth Rhythm built were shampoo bars. Today, Earth Rhythm offers professional-grade products in haircare, skincare, and makeup. It claims the products are safe, non-toxic, sustainable, and biodegradable. The products range from Rs 500 to Rs 1500. The company says its products combine natural raw materials and science-backed formulations with a zero-waste philosophy, and each product formulation takes anywhere from months to years to perfect. Being a digitally native brand, the majority of revenues (75 percent) come directly from the website. The company has also partnered with third-party websites like Nykaa, Amazon, and others, which contributes up to 25 percent of the company’s revenue. See more

Legal Name


Earth Rhythm



Gurugram, Haryana, India

Founding Date



No. of Employees


21 to 40

Core Team


Harini Sivakumar

Founder and CEO


Sivakumar Varadarajan

Co-Founder & COO


Total Funding





Anicut Angel Fund