Ed-a-Mamma is a brand that cares, founded and self-funded by Alia Bhatt.

Basic Information

Mumbai, Maharashtra based Ed-a-Mamma is a conscious clothing brand that cares about children and the earth. Ed-a-Mamma is started by Alia Bhatt and combines two things she cares about the most – The Planet and the Children. So, she decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. Their first offering is a range of thoughtfully designed playwear for children. Ed-a-Mamma will also be a series of books and so much more. All designed to help them put their planet first and build a conscious generation, one product at a time. Their first collection celebrates the best of nature, with signature prints and easy pieces. The fabric is of the highest quality and is very gentle on the skin. Their prints are designed to spark ideas, and tell new stories. See more

Legal Name


Eternalia Creative & Merchandising Pvt. Ltd.



Mumbai, Maharashtra , India

Founding Date



No. of Employees



Core Team


Alia Bhatt