The Bengaluru based startup Entropik uses artificial intelligence to decipher cognitive and emotional response of consumers.
Basic Information
Entropik leverages technologies like brainwave mapping, facial coding, and eye-tracking for understanding the cognitive and emotional response of consumers towards content or product experiences. It then helps brands optimise these experiences to resonate emotionally with the consumer. It has been backed by Bharat Innovation Fund, IDFC Parampara Fund, and JSW Steel.
Legal Name
:
Entropik Technologies Pvt. Ltd.
Headquarters
:
Bengaluru, Karnataka, India
Business Model
:
Founding Date
:
2016
No. of Employees
:
101 to 150
Core Team
:
1.
Bharat Shekhawat
Co Founder & Head of Engineering
2.
Lava Kumar
Co-Founder and Chief Product Officer
3.
Ranjan Kumar
Founder and CEO
Funding
Total Funding
$9.3M
Investors
:
1.
Flipkart Leap
2.
Alpha Wave Global
3.
Bharat Innovation Fund
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