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Ethik

Ethik is India's first premium non-leather fashion brand for men.

Direct-To-Consumer Brands, Fashion & Accessories

Products and Services

Vegan Fashion Accessories

Join our family of action activists and get 25% off on your first purchase by using code Welcome25

We make & market premium non-leather shoes, belts & wallets for men. Our shoes & belts are made from Microfibre, and wallets are plant-based.

25% Off | Ethik

Basic Information

Words like vegan, cruelty-free, non-leather, etc. seem so commonplace these days, right? At a time when these words weren’t even popular in the West, Ethik took up the mantle of offering consumers high-quality premium non-leather fashion for men in 2013. Ethik is today India’s most recognized & trusted brand for premium vegan shoes, belts & wallets for men. From running a store in Bangalore from 2013-2018, to completely pivoting to online selling in 2020, Ethik’s focus is to create a hybrid shopping experience for its patrons, by means of extensive online reach & accessible offline presence. Earlier this year, the brand was 1 of 198 brands to be selected out of 60,000+ applicants to feature on Shark Tank India Season 1 and was also featured within the Top 500D2C Challenger Brands of India by YourStory. Establishing a parallel retail footprint & fundraising to fuel the expansion plans are the top priorities for Ethik, this year. Know more about Ethik at www.ethikonline.com

Legal Name

:

Knoskin Fashions Private Limited

Headquarters

:

Bangalore, Karnataka, India

Business Model

:

D2C

Founding Date

:

2012

No. of Employees

:

<10

Core Team

:

1.

Pankaj Khabiya

Founder & MD

2.

Bharat Ranka

Co-Founder

Timeline

2018

Company Incorporation

Jul | Company Incorporation

Revenue Stream

E-commerce - Product

Target Market

B2C

An 'everyday hero' is someone that wears Ethik. He's conscious, brave, charming, and a man that you can depend on for making the right choices.

User Age

:

26 to 34, 35 to 45

User Income

:

Upper-middle Income

Location

:

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