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To : Founder at Everpret
Basic Information
Founded in 2018, Everpret totes are created for the working woman. Each bag comprises a padded laptop compartment, notebook compartment, key leash, smartphone and cards pocket, detachable bottle holder, hidden compartment, elastic loops for makeup/pens, sunglasses pocket and two slip pockets for tech essentials. Each tote is made using premium faux leather, durable nylon lining and brushed gold hardware. Their target customers are women between 24 and 36 years of age. Everpret’s direct-to-consumer approach means it doesn’t rely on middlemen to sell to the end consumer. It currently sells only through its website and is focusing on digital marketing to drive sales and growth. It uses Facebook, Instagram, and Google to drive traffic to its website.
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