Punjab-based Figgital is a venture of Pumpkart.com which is a B2B e-commerce operator since 2015 and doing digital distribution of branded and non-branded products to retailers. They have a business model which will provide dual benefit to retailers. On the one hand, they deliver the product they want through pumpkart.com and on the other they sell it on their behalf on Figgital.com. They house several prominent brands such as Whirlpool, Pigeon, Bajaj, TCL, LLyod, Orient Electric among others. Their product offerings include smart phones and tablets, smart television, home appliances, smart devices, accessories and many more.