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FirstHive (FirstHive.com) is a premier global Customer Data Platform for consumer marketing enterprises to consolidate all their opt-in first-party consumer data. FirstHive helps enterprise achieve disproportionate jumps in their Marketing ROI.
Basic Information
Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set. With FirstHive, enterprises have experienced upto 6X jump in their Marketing ROI metrices. FirstHive has over 30 customer deployments across Indo-Pacific region today including in some of the leading BFSI, FMCG & Manufacturing enterprises.
Legal Name
:
FirstHive Tech Corporation
Headquarters
:
California City, California, United States
Business Model
:
B2C,  B2B2C,  D2C  
Founding Date
:
2016
No. of Employees
:
61 to 100
Core Team
:
1.  
Aditya Bhamidipaty
Founder & CEO
2.  
Vishnu Bhavaraju
Chief Growth Officer
3.  
Vishal Sukheja
Chief Product Officer
4.  
Trivikram Prasad
Chief Technology Officer

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Target Market
B2B
Once deployed, FirstHive becomes the single source of truth for customer identity & data within the enterprise’s marketing and analytics ecosystem. Since its inception in 2016, FirstHive has helped, a leading Indian financial services company deliver additional $100 Mn in new business, tap into unorganized influencer network for a French global cosmetic giant & world’s largest manufacturer in wiring devices and thus attribute over 2.4 Mn transactions to this channel;, acquire $1.2 Bn mortgage business in 18 months for India’s largest private sector bank and contribute 3X increase in first party data acquisition for a global fund management company, among many others. FirstHive has over 30 customer deployments across Indo-Pacific region today including in some of the leading BFSI, FMCG & Manufacturing enterprises. We have also kick started our US operations with a setting up of a new US entity earlier this year.
Client Segment
:
Direct-To-Consumer Brands,  FMCG,  E-Commerce,  Manufacturing,  Retail,  Financial Services,  Insurance,  FinTech,  Travel/Hospitality,  Tourism,  Consumer Goods  
Target Companies
:
Large Enterprise,  Medium Enterprise  
Target Geography
:
Global  
Funding
Investors
:
1.  
InfoEdge Ventures
2.  
New Wave Partners
3.  
JioGenNext
4.  
Arka Venture Labs

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