GlobalFair was founded by Shaily Garg and Ashish Chandra. GlobalFair is building a borderless trade economy to make inter-country sourcing as easy and reliable as intra-country trade. What ecommerce platforms did by digitising the complete retail shopping experience, producing giants like Amazon and Flipkart, the platform is doing the same for the cross-border B2B trade economy. In February 2021, the startup raised a seed funding of $2 million led by institutional investors like Saama Capital and India Quotient. The startup claims that their USP lies in their end to end solution from sourcing, organised production, price negotiation, quality inspection, technical evaluation with pattern designing, cost-effective shipping and timely delivery.