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Gravitas Design Company is a team of Apparel Designers providing minimal and quality-oriented clothing solutions for every purpose.
Basic Information
Mumbai, Maharashtra based Gravitas Design Company, co-founded by Harsh and Shivani Vig, aims to provide functional design solutions in everyday apparel and lifestyle products. Their in-house manufacturing and marketing teams cater to their brands: Chamomile Home - Using Organic Handloom Cotton Khadi, sourced from handloom weavers in West Bengal, Chamomile Home designs homewear and lifestyle products that make people feel both well dressed, and at ease while spending quality time in the comfort of their home; Safary : Bombay - Essentially a workwear brand, SAFARY : BOMBAY designs minimalist clothing for all the new age entrepreneurs and professionals out there. The brand aims towards finding just the right uniform for every individual; be it a single piece of clothing, or an entire ensemble that defines their personality, their beliefs and the kind of work culture they belong to. They take up design projects that allow them to help communicate brand ideologies for various teams, organizations and artists.
Legal Name
:
Gravitas Design Company
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2C  
Founding Date
:
2017
No. of Employees
:
<10
Core Team
:
1.  
Harsh Vig
Co-Founder
2.  
Shivani Vig
Co-Founder
Timeline

2017

Company Incorporation

Jul | Company Incorporation

Started off with a menswear boutique, Ardas, while working on the idea of SAFARY : BOMBAY.

2019

Founding Team Hired

Jul | Founding Team Hired

Shivani joined as Creative Head and launched the e-commerce brand, SAFARY : BOMBAY.

2020

Product Launch

Sep | Product Launch

Chamomile Home website launch.

Target Market
B2B
Organizations that require functional and brand-oriented uniforms for their front-end teams.
Client Segment
:
Entertainment,  Events,  Travel/Hospitality,  Real Estate  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
India,  Global  
B2C
We have always designed products with conscious and discerning customers in mind.
User Age
:
18 to 25,  26 to 34,  35 to 45,  46 to 60  
User Income
:
Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
India,  Global  
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