Gravitas Design Company is a team of Apparel Designers providing minimal and quality-oriented clothing solutions for every purpose.

Basic Information

Mumbai, Maharashtra based Gravitas Design Company, co-founded by Harsh and Shivani Vig, aims to provide functional design solutions in everyday apparel and lifestyle products. Their in-house manufacturing and marketing teams cater to their brands: Chamomile Home - Using Organic Handloom Cotton Khadi, sourced from handloom weavers in West Bengal, Chamomile Home designs homewear and lifestyle products that make people feel both well dressed, and at ease while spending quality time in the comfort of their home; Safary : Bombay - Essentially a workwear brand, SAFARY : BOMBAY designs minimalist clothing for all the new age entrepreneurs and professionals out there. The brand aims towards finding just the right uniform for every individual; be it a single piece of clothing, or an entire ensemble that defines their personality, their beliefs and the kind of work culture they belong to. They take up design projects that allow them to help communicate brand ideologies for various teams, organizations and artists. See more

Legal Name

:

Gravitas Design Company

Headquarters

:

Mumbai, Maharashtra , India

Business Model

:

B2C 

Founding Date

:

2017

No. of Employees

:

<10

Core Team

:
1.

Harsh Vig

Co-Founder

2.

Shivani Vig

Co-Founder

Timeline
2017
true
Jul | Company Incorporation
Started off with a menswear boutique, Ardas, while working on the idea of SAFARY : BOMBAY.
2019
Jul | Founding Team Hired
Shivani joined as Creative Head and launched the e-commerce brand, SAFARY : BOMBAY.
2020
true
Sep | Product Launch
Chamomile Home website launch.

Target Market

B2B

Organizations that require functional and brand-oriented uniforms for their front-end teams.

Client Segment

:

Entertainment, Events, Travel/Hospitality, Real Estate

Target Companies

:

Startup, Small Enterprise, Medium Enterprise, Large Enterprise

Target Geography

:

India, Global

B2C

We have always designed products with conscious and discerning customers in mind.

User Age

:

18 to 25, 26 to 34, 35 to 45, 46 to 60

User Income

:

Lower-middle Income, Upper-middle Income, High Income