A hassle-free way of achieving your financial goals.

Basic Information

Founded in 2020, Gulaq, a subsidiary of Estee Advisors Pvt. Ltd., is an investment platform focused on empowering and educating retail investors. The startup offers model portfolios that are purely driven by factor investing strategies drawn from focussed quant research, and has become a one-stop solution for retail investors. The startup has a directional strategy that aims to consistently outperform the benchmark equity index while maintaining low volatility. It is quantitatively managed and implemented using a systematic rule-based trading model to remove human subjectivity. See more

Legal Name


Estee Advisors Pvt. Ltd.



Gurgaon, Haryana, India

Founding Date



No. of Employees



Core Team


Sandeep Tyagi

Chairman & CEO