Habbit is a digitally native platform that creates, launches and scales health oriented food and beverage products.

Basic Information

Habbit is a digitally native platform that creates, launches, and scales health-oriented food and beverage products. They are building the FMCG company of the 21st century, focused on health and nutrition, for the premium urban target group. Habbit is taking large consumption categories that households regularly buy and have not seen innovation, and significantly disrupting them, without changing the consumption pattern. What makes them unique Habbit aims to build the world’s largest full-stack healthy consumption ecosystem. Their approach is to grow horizontally where they play within the same segment and keep selling products for different consumption occasions and needs, to the same households. With products being consumed regularly as an inroad into the household, a complete ecosystem around healthy consumption can be built with layers of subscription, personalization, content, services, and gamification to add massive scale. See more

Legal Name

:

Habbit Health and Nutrition Pvt Ltd

Headquarters

:

New Delhi, Delhi, India

Founding Date

:

2019

No. of Employees

:

<10

Core Team

:
1.

Dhruv Bhushan

Co-Founder & CEO

2.

Dev Kabir Malik

Co-Founder & Chief Brand Officer

3.

Rajat Hooda

Head, Strategy & Tactics

Funding

Investors

:

1.

AngelList India

2.

iSeed

3.

3one4 Capital