Habbit is a digitally native platform that creates, launches and scales health oriented food and beverage products.
Basic Information
Habbit is a digitally native platform that creates, launches, and scales health-oriented food and beverage products. They are building the FMCG company of the 21st century, focused on health and nutrition, for the premium urban target group. Habbit is taking large consumption categories that households regularly buy and have not seen innovation, and significantly disrupting them, without changing the consumption pattern.
What makes them unique
Habbit aims to build the world’s largest full-stack healthy consumption ecosystem. Their approach is to grow horizontally where they play within the same segment and keep selling products for different consumption occasions and needs, to the same households. With products being consumed regularly as an inroad into the household, a complete ecosystem around healthy consumption can be built with layers of subscription, personalization, content, services, and gamification to add massive scale.
Legal Name
:
Habbit Health and Nutrition Pvt Ltd
Headquarters
:
New Delhi, Delhi, India
Founding Date
:
2019
No. of Employees
:
<10
Core Team
:
1.
Dhruv Bhushan
Co-Founder & CEO
2.
Dev Kabir Malik
Co-Founder & Chief Brand Officer
3.
Rajat Hooda
Head, Strategy & Tactics
Funding
Investors
:
1.
AngelList India
2.
iSeed
3.
3one4 Capital
Features
Food & Beverages
Features
Food & Beverages
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Features
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