Gurugram-based Happy Jars makes and sells different kinds of natural nut butters.

Basic Information

Happy Jars was co-founded by Surabhi Talwar Shekhar and Vikram Shekhar. From just 25 jars of nut butter in 2016, they have scaled to producing a few thousand jars a month. The duo initially set up a small factory in Bengaluru, which was basically a 650-sq ft shared office space. In 2017, after registering the company, the team shifted to Gurugram. Today, the team has a 2,000 sq ft production space in industrial suburb of Okhla in Delhi-NCR. Vikram says they chose Okhla as there are several businesses around the area. Currently, the team has six SKUs of different flavours of peanut butter and a few of almond butters. After moving to Delhi, they tied up almost immediately with different logistics partners. They also partnered with niche ecommerce players like Qtrove to help with distribution. Apart from that, Happy Jars is available on Amazon, Little Black Book, and other online portals. They have also tied up with close to 40 retail outlets in Delhi-NCR like La’Marsh, Needs Supermarket, and other specialty stores. The average price for Happy Jars’ peanut butter is Rs 250, and its almond butter is priced at Rs 480. Online orders contribute to 30 percent of its revenue, with an average basket size of Rs 1,300, across 300 orders in a month. See more

Legal Name


Happy Jars Private Limited



New Delhi, Delhi, India

Founding Date



No. of Employees



Core Team


Surabhi Talwar Sekhar



Vikram Sekhar

Co-Founder & COO