Basic Information

Haus & Kinder is a modern design-led D2C brand focused on millennial moms attempting to create the category “Home Fashion”. Their young brand is aligned with global trends and offers new age 100% cotton products to the entire nation at the click of a button at affordable prices. Haus & Kinder inspires millennial moms to build beautiful homes, experience easy parenting and create beautiful moments with their families. What makes them unique The brand has a few competitive advantages of its own: 1. Umbrella Brand: They have a horizontal brand strategy to cover the entire gamut of home and baby essentials to enable scale, higher brand recall and leverage customer trust across categories. 2. Lifestyle Brand: They are sharply focused on millennial moms as a consumer segment and their lifestyle for product ideas. 3. Values: The brand is fair and frugal. They offer 40% cheaper products than the market leader. 4. Differentiated Product: The company offers trendy products and curated collections which is the basis of its founder’s holistic understanding of the Fashion ecosystem. See more

Legal Name

:

SAMARA RETAIL INDIA PRIVATE LIMITED

Headquarters

:

Mumbai, Maharashtra , India

Business Model

:

B2C 

Founding Date

:

2018

No. of Employees

:

21 to 40

Core Team

:
1.

Saket Dhankar

Founder

2.

Kanupriya Anand

Co-Founder

Funding

Total Funding

$1.3M

Investors

:

1.

Desai Family Office