Basic Information
They started with making performance-driven skincare along with makeup that had the benefits of real skincare ingredients. Makeup that not just makes you feel and look great but is actually working to heal your skin. Their breakthrough formulations are ethically innovated with skincare superfoods to give you the best possible combination of benefits. A lot goes behind building a formulation and a lot more behind making it good for you while being kind on the planet. The ambiguous rep around CLEAN BEAUTY pushed us to be transparent and set real formulation standards that guide us as well as the consumer. They want to bring to you the real research and the real truth behind the controversial industry ingredients (along with proof) so as to avoid greenwashing as a whole.
What makes them unique
Ilana is committed to bringing you clean, toxin-free skincare and beauty products that exceed your expectations, always. They balance the fine line between personal care that is good for you and good for our planet. It is critical for us that people feel nurtured when they use our products; that they feel safe, included, healthy, and content.
The key differentiator for them has been understanding customers and giving them exactly what they want. From their experience of almost 4 years, they have realized that in this sea of options people want straightforward, multi-purpose, highly effective, and affordable beauty all rolled into one sweet package. And internally they strive and innovate to do just that!
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