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Indigharana is a heritage lifestyle brand that blends the urban and traditional cultures to bring a curated range of products, inspired by the crafts of India.
Basic Information
Indigharana understand the immense hard work, dedication and sacrifice put in by traditional weavers, artisans and craftsmen to produce art work. With their experience in understanding heritage, coupled with their intent to unify cultures, they are equipped with the right mindset and direction to drive this idea into an actionable and sustainable initiative. They blend the urban and traditional cultures to bring a curated range of products inspired by the crafts of India.
Legal Name
:
indigharana
Headquarters
:
Hyderabad, Telangana, India
Business Model
:
B2C,  D2C  
Founding Date
:
2020
No. of Employees
:
<10
Core Team
:
1.  
Madhav Raj Bhatt
Founder
Timeline

2020

Strategic Partnership

Nov | Strategic Partnership

We formally onboarded with our first third party website which set off a string of other such partnerships. Today we are featured on well known and niche e-commerce platforms of India and continue to increase our presence.

2022

Product Launch

Jul | Product Launch

We ventured into a new category of home decor that went live on our website.

Revenue Stream
Target Market
B2C
The urban explorer who has developed an appreciation & affinity for Indian heritage and is looking to integrate Indian-ness into his/her identity and lifestyle in a unique way that represents a contemporary aesthetic with India at heart.
User Age
:
26 to 34,  35 to 45  
User Income
:
Upper-middle Income,  High Income  
Location
:
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