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Indigo Dreams

A sustainable and conscious clothing brand for women, Indigo Dreams is one of the pioneering clothing brands in India that have redefined the Indian handloom heritage by empowering the Indian artisans by making clothes that matter.
E-Commerce,  Clothing & Apparel,  Social Commerce,  Fashion & Accessories  
Basic Information
Indigo Dreams was born out of the passion for Indian weaving heritage. All their products are handcrafted and made from pure, homegrown Indian fabrics that are meticulously sourced from the weaving clusters of South India. Indigo Dreams showcases the craftsmanship of artisans from the remotest Indian villages to the global stage. Ikat weaves are India’s treasure, but this traditional form will soon become extinct as the next generation of weavers has moved into different professions following a drastic change in demand pattern. Indigo Dreams have decided to pledge to preserve this handloom legacy by reimagining ikat with a fusion of modern silhouettes. Their designs are tailor-made for millennials who like to experiment with dressing while still embracing the traits of culture and tradition in a modern way.
Legal Name
:
ID APPAREL
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2C,  B2B,  B2B2C  
Founding Date
:
2017
No. of Employees
:
<10
Core Team
:
1.  
Kanimozhi Kannan
Co-Founder & Creative Director
2.  
Kannan Singaravelu
Co-Founder
Timeline

2017

Company Incorporation

Jul | Company Incorporation

Company Incorporation

Revenue Stream
E-commerce - Product
Target Market
B2B
B2B target segments are niche affordable sustainable fashion and luxury e-commerce platform catering to millennials and Gen Next.
Client Segment
:
Clothing & Apparel,  E-Commerce,  Marketplace,  Social Media  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
India,  India Tier 1,  India Tier 2,  India Tier 3,  North America  
B2C
Customers aged between 24-35 years including mid-age working women and millennials who like to experiment with dressing and can spend on (affordable) luxury dressing.
User Age
:
26 to 34,  35 to 45,  46 to 60  
User Income
:
Upper-middle Income,  High Income  
Location
:
India,  India Tier 1,  India Tier 2,  India Tier 3,  North America,  Global  
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