Insomniacs offers end-to-end digital marketing services.

Basic Information

Founded in 2014 by Govind Rai, Pranav Patadia, Aryan Vijay, and Dharit Shah, Insomniacs brings every marketing service – be it visual communication, content strategy, social media expertise, or media planning - under one roof for a range of sectors. By the end of their third year in operations, they released a suite of technological products for the real estate sector under the banner of iREPS. These products are being used by 80+ realtors in India as of today. Repeople by RealtyX caters to customer engagement, a referral system, customer loyalty and experience for the existing database and new acquisitions. The Lead Matrix platform helps developers keep tabs on the lead funnel and nurturing in real time while checking the efficiency of call centre teams. NLTX, Zipbox, and Lead Matrix work in tandem – they monitor SMS communications, claiming to improve the results of each and every SMS blast by 160 percent. First Hello aims at making a strong first impression to a customer on a site visit. The startup’s portfolio includes real estate biggies like HDIL, Adani, Peninsula Land, Puravankara, Mantri, and Ajmera. See more



Mumbai, Maharashtra , India

Founding Date



No. of Employees


151 to 250

Core Team


Pranav Patadia

Co Founder


Paritrupt (Aryan Vijay) Bagadia

Co-Founder & CTO


Dharit Shah

Co-Founder & Partner

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