Founded in 2018 by Jitesh Dadlani and Sandip Singh, Ishitva uses deep-tech such as artificial intelligence (AI), machine learning (ML), and IoT to effectively segregate waste to recover recyclables, thus creating circular economy. The startup's proprietary device’s automatic sorting system helps improve both quantity, as well as the quality of recycling activities. This in turn, reduces dumping and burning of dry waste such as scraps, paper, plastics films, bags, containers, and plastic bottles etc. Ishitva’s machine uses AI, robotics, and ML to decipher the composition of waste, and sort them into various categories under recyclables and non-recyclable labels. Ishitva currently offers a range of solutions including SUKA (AI-powered air sorting), YUTA, (AI-powered robotic sorting), Netra AI Vision system, which helps identify waste, and smart bins.