Gwalior-based iTokri is an online store of handcrafted fabrics, jewellery, paintings and other artworks.

Basic Information

Founded in 2012, iTokri online is India’s only crafts and artwork retailer with its own inventory of handmade artisanal products ranging from Punjab’s phulkari dupattas and Gujarat’s bandhani sarees to Andhra’s ikkat handloom fabrics and Odisha’s pattachitra paintings. It sources products including jewellery, dress materials and household items from nearly 500 artisans and NGOs across India. iTokri founders Jia and Nitin Pamnani believe in taking away the burden of sale from artisans and allowing them to focus on what they are best at – their craft. iTokri also provides the name of the craftsman or organisation below every product detailed on its website, giving them due credit. t is this exclusivity, moderate pricing and following of the traditional craft processes that has helped iTokri gain a customer base of over 3 lakhs across India and overseas. Nearly 20 percent of these are from the UK, US and Canada and almost one lakh are regular buyers. See more

Legal Name

:

iTokri Enterprises Pvt Ltd

Headquarters

:

Gwalior, Madhya Pradesh, India

Business Model

:

B2C, 

B2B 

Founding Date

:

2011

No. of Employees

:

151 to 250

Core Team

:
1.

Nitin Pamnani

Co-Founder

2.

Jia Pamnani

Co-Founder

Timeline
2011
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Nov | Company Incorporation
Company Incorporation
2014
Apr | Became Profitable
Became Profitable
2021
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Mar | Key Revenue Milestone
Key Revenue Milestone

Revenue Streams

Target Market

B2B

We work with local artisans from across India giving them recognition and best value for their products.

Client Segment

:

Direct-To-Consumer Brands, Retail, E-Commerce

Target Companies

:

Startup, Small Enterprise

B2C

Anyone from across the globe interested in buying handmade and sustainable lifestyle and home decor items.

User Age

:

26 to 34, 35 to 45, 46 to 60

User Income

:

Upper-middle Income, High Income