Jaipur Rugs is empowering 40,000 artisans, weaving love, and connecting rural India to the world, one exquisite handmade rug at a time.

Basic Information

Jaipur, Rajasthan based Jaipur Rugs is a family business built on the fundamental principal of conserving ancestral know-how and connecting rural craftsmanship with global consumers, in a manner that spreads kindness and benefits all our stakeholders. It uses the age-old art of handmade carpets as a tool to bring prosperity to 40,000 rural artisans of which 80% are women. Founded in 1978 by Nand Kishore Chaudhary with two looms, it now has over 7000 looms and sells in over 60 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision. Their business combines the pursuit of profit with the spreading of kindness in a way that benefits all of their stakeholders: their consumers and their families, the artisans and their families, their employees, their suppliers, the buyers and channels they work with. With their help, they create the most distinct design of the highest quality, and are also able to capture the blessings of the disadvantaged such as the artisans and their families. These blessing derived from their passion and devoted labour as they receive the opportunity to grow their fortunes, self-worth and pride-and which then transform into their products. As a result, a Jaipur Rugs customer will receive the most beautiful, highest quality design together with the blessing of an artisan’s family. See more

Legal Name


Jaipur Rugs Company Pvt. Ltd.



Jaipur, Rajasthan, India

Founding Date



No. of Employees


251 to 500

Core Team


Nand Kishor Chaudhary

Founder, Chairman & Managing Director