Janani.ai was founded by Nilay Mehrotra in the year 2020. It aims to make the process of infertility treatment and assisted fertilization easier and highly affordable for the masses. The startup operates at the intersection of the modern latest technology and excellent medical care to maximise the chances of conceiving successfully. Janani is creating an AI and computer vision tool to help remove the subjectivity of embryologists while choosing the right embryo. This will increase the success rate of IVF and eventually help lower the costs. In October 2020, the startup secured INR 1.5 crore in the pre-seed funding backed by the 9Unicorns, an India first idea phase accelerator Venture Capital Fund. The company, as of now, has plans to use the new funds to create better infertility treatment solutions.