Lifelong Online designs and creates appliances that enrich the daily lives of the modern consumer.

Basic Information

Gurugram, Haryana based Lifelong Online is a leading, digital first, consumer durable brand founded by Atul Raheja, Bharat Kalia and Varun Grover. They design home and wellness appliances with a vision to create durable, quality and long-lasting products for the modern Indian household. Started in 2015, with just the Mixer Grinders’ category, they have grown to now include more than 160 products in five categories. Their products are sold through multiple online and offline partners. Their presence on online retail platforms include Amazon, Flipkart, Tata Cliq, Nykaa, PayTM, Snapdeal and 1Mg. With innovation at the core of everything they do, they have embraced a customer centric approach from the very start. They conduct extensive research to understand the evolving needs of the Indian consumer, before we enter a new category or launch a new product. In February 2020, we launched large appliances and plan to expand our product portfolio further, to be a one-stop shop that meets the needs of every Indian household. Their exclusive range of products include: Kitchen Appliances – Mixer Grinder, Gas Stove, Pressure Cooker, Cookware Sets; Home Appliances - Ceiling Fans, Water Heater, Vacuum Cleaner; Grooming – Beard Trimmer, Hair Dryer, Hair Straightener, Callous Remover; Lifestyle – Hand held body Massagers, Massage Chairs, Foot Massager; Fitness- Treadmills, Air bikes. See more

Legal Name


Lifelong Online Retail Pvt. Ltd.



Gurgaon, Haryana, India

Founding Date



No. of Employees


21 to 40

Core Team


Bharat Kalia

Co-Founder & CEO


Varun Grover

Co-Founder & COO


Atul Raheja



Total Funding





Tanglin Venture Partners