Lil'Goodness is a Bengaluru based kid’s food and nutrition startup.

Basic Information

Founded by IIM Calcutta alumnus Harshavardhan and nutrition expert Pariksha Rao, Lil'Goodness is a packaged food brand which is designed to build immunity in kids using vegetables, cereals, and milk in crackers, porridges, and shelf-stable yoghurts. Its products are currently sold across 67 stores in Bengaluru, and through online delivery via Amazon. Lil'Goodness also owns and operates sCoolMeal, a fresh meal brand, and has partnered with 55 educational institutions in Bengaluru, serving around 1,800 orders per day. sCoolMeal products are available at educational institutions, kids’ activity centres, and at home through Swiggy. See more

Legal Name

:

Happytizers Pvt Ltd

Headquarters

:

Bangalore, Karnataka, India

Business Model

:

B2C, 

B2B2C 

Founding Date

:

2018

No. of Employees

:

11 to 20

Core Team

:
1.

Pariksha Rao

Co-Founder & Chief Nutrition Officer

2.

Harshavardhan S

Co-Founder

Timeline
2018
true
Feb | Company Incorporation
Happytizers Incorporated for product trials and consumer research.
2019
Aug | Raised Funding
Raised seed funding from angels
Dec | Acquired a Company
Acquired stake in fresh meals provider SCoolMeal.
true

See More

Target Market

B2C

Mothers and kids who are looking for tasty, healthy foods

User Age

:

Less than 18, 26 to 34, 35 to 45

User Income

:

High Income, Upper-middle Income

B2B

Institutions where kids are present

Client Segment

:

Direct-To-Consumer Brands, EdTech/Education, FoodTech

Target Companies

:

Small Enterprise, Medium Enterprise, Large Enterprise

Target Geography

:

India Tier 1, India

Funding

Total Funding

$1.6M

Investors

:

1.

Muthu Krishnan

2.

Lalit Pai

3.

Sajan Pillai

See More