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Lil'Goodness is a Bengaluru based kid’s food and nutrition startup.
Basic Information
Founded by IIM Calcutta alumnus Harshavardhan and nutrition expert Pariksha Rao, Lil'Goodness is a packaged food brand which is designed to build immunity in kids using vegetables, cereals, and milk in crackers, porridges, and shelf-stable yoghurts. Its products are currently sold across 67 stores in Bengaluru, and through online delivery via Amazon. Lil'Goodness also owns and operates sCoolMeal, a fresh meal brand, and has partnered with 55 educational institutions in Bengaluru, serving around 1,800 orders per day. sCoolMeal products are available at educational institutions, kids’ activity centres, and at home through Swiggy.
Legal Name
:
Happytizers Pvt Ltd
Headquarters
:
Bangalore, Karnataka, India
Business Model
:
B2C,  B2B2C  
Founding Date
:
2018
No. of Employees
:
11 to 20
Core Team
:
1.  
Pariksha Rao
Co-Founder & Chief Nutrition Officer
2.  
Harshavardhan S
Co-Founder
Timeline

2018

Company Incorporation

Feb | Company Incorporation

Happytizers Incorporated for product trials and consumer research.

2019

Raised Funding

Aug | Raised Funding

Raised seed funding from angels

Acquired a Company

Dec | Acquired a Company

Acquired stake in fresh meals provider SCoolMeal.

2020

Product Launch

Feb | Product Launch

Lil'Goodness Packaged products launched

Target Market
B2C
Mothers and kids who are looking for tasty, healthy foods
User Age
:
Less than 18,  26 to 34,  35 to 45  
User Income
:
High Income,  Upper-middle Income  
Location
:
B2B
Institutions where kids are present
Client Segment
:
Direct-To-Consumer Brands,  EdTech/Education,  FoodTech  
Target Companies
:
Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
Funding

Total Funding

$1.6M

Investors
:
1.  
Muthu Krishnan
2.  
Lalit Pai
3.  
Sajan Pillai
4.  
Beyond Next Ventures

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