Lite Fresh

Desi Viva is a health food company dedicated to provide healthy and nutritious food products.

Basic Information

Desi Viva products are minimally processed to ensure the goodness of the grains are retained. Their products are free from chemicals and preservatives. It is 100 % natural. The ingredients they choose are known for health benefits since time immemorial. Their products are a blend of tradition and taste which is made convenient to cook for the new millennials. Their vision is to become a leading health food company offering high quality food products and services so that people feel good and lead a better life style.

Legal Name

DESI VIVA FOODS LLP

Headquarters

Bangalore, Karnataka, India

Business Model

B2C, B2B, B2B2C, D2C

Founding Date

2021

No. of Employees

11 to 20

Core Team

Venkatesha Prasanna

Co-Founder

B S Jagadish

Co-Founder

Timeline

2021

Apr | Company Incorporation

We Co Founders have worked together earlier in Future Group. We shared the same passion to start a company of our own. It took almost one year to finalise the business model, range of products etc. The company got incorporated in April 2021.

Oct | Product Launch

It took almost 6 months to develop our first set of products - Instant Ready to Cook Millet mixes. This involved recipe finalisation, testing, consumer research, packaging, setting up factory and commissioning of equipments, getting the licenses etc.

Nov | Started Generating Revenue

Our first products was launched in Bangalore. We did visit shops, talked to consumers and shop owners, did sampling activity, obtained feedback etc. Slowly sales picked up and shop owners started placing repeated orders and provided us the payment.

Revenue Stream

E-commerce - Product

Target Market

B2B

We sell bulk food products to cloud kitchens, industrial canteens, office canteens. We also make white labels for some ecomm channels and offline stores.

Client Segment

FMCG

Target Companies

Startup, Small Enterprise, Medium Enterprise

Target Geography

India, India Tier 1

B2C

Our products are sold on 350 plus stores in Bangalore and other cities like Chennai, Hyderabad, Pune etc. Our products are sold on ecomm platforms like Amazon, Flipkart, Big Basket, One Green, India Lane, Mitti ke rang etc.

User Age