Livpure is a consumer retail brand known for its water purifiers and air conditioners. Water purifiers currently account for nearly 80-85 per cent of its total business, ACs make up around 10 per cent and the remaining five per cent comes from the sleep business. The company, which claims its mattresses are totally organic and manufactured with natural materials from Kerala, is focusing to move beyond harmful, artificial materials and use more organic raw materials aimed at ensuring better health, better sleep and with a view to maintain ecological consciousness. Apart from these, the brand sells a hand sanitiser dispenser, UV steriliser, and an organic cleaner to clean fruits and vegetables.