Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Basic Information
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. Based in San Mateo, California, Marketo software aims to allow B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels. Marketo supports large enterprises to fast-growing small businesses across a variety of industries from technology to higher education. Marketo introduced its first product, Marketo Lead Management in 2008 followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.
Legal Name
:
Marketo, Inc.
Headquarters
:
San Mateo, California, United States of America
Founding Date
:
2006
No. of Employees
:
501 to 1000
Core Team
:
1.
Phillip Fernandez
Co-Founder & CEO
2.
David Morandi
Co-Founder & CTO
3.
Jon Miller
Co-Founder & VP Marketing
4.
Edward Bailey
Co-Founder
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Funding
Total Funding
$108.4M
Investors
:
1.
IVP (Institutional Venture Partners)
2.
Battery Ventures
3.
InterWest Partners
4.
Lead Edge Capital
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SaaS
Analytics & BI
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