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MasterTag is India's first rechargeable Bluetooth items tracker by Consumer Electronics company Machau Technology.
Basic Information
MasterTag is an innovative solution for people who are tired of losing their belongings or spending time searching for misplaced items. This small and convenient device can be attached to keys, bags, wallets, and other personal items, and will communicate with your smartphone using Bluetooth 5.0 technology with a long-range to help you locate your belongings quickly and easily just with a click.
Legal Name
:
Machau Technology (OPC) Pvt. Ltd.
Headquarters
:
Bangalore, Karnataka, India
Business Model
:
D2C  
Founding Date
:
2022
No. of Employees
:
<10
Core Team
:
1.  
Devaraj S
Founder & CEO
Timeline

2022

Founding Team Hired

Mar | Founding Team Hired

When I started gaining domain knowledge of the product, I hired my roommate Anudeep Ramteke to start building the design front of the website/social media/product and a junior Nitish Kumar to build the online store where we started taking pre-orders.

Advisor Onboarded

Mar | Advisor Onboarded

We onboarded our first Advisor from the ideation stage. Our advisor Mr. Ayush Agarwal, Founder of Intugine Technologies has helped us from roots with his experience and expertise towards innovation in hardware and business

Company Incorporation

Jun | Company Incorporation

We incorporated our company and applied for various certificates and permissions to run a hardware consumer electronics company in India.

2023

Product Launch

Jan | Product Launch

It took us 11 months to build the final finished product after iterating multiple times. The management, professors and students community were proud to witness the launch our product at our institute at IIT Kharagpur

Started Generating Revenue

Feb | Started Generating Revenue

We started generating revenue after our product launch, we had 100+ pre-orders and started sales after the launch where we are currently generating revenue.

Target Market
B2B
MasterTag is also a perfect gifting product where we offer B2B Corporate Gifting Sales
Client Segment
:
Consumer Electronics,  E-Commerce,  Marketplace,  Software  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
B2C
Everyone can use MasterTag starting from a kid to an old person, where we are currently focusing on working professionals who needs the most.
User Age
:
26 to 34,  35 to 45,  46 to 60  
User Income
:
Lower-middle Income,  Upper-middle Income,  High Income  
Location
: