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YS हिन्दी

Mokart

Mokart is a New Delhi based company that wishes to revolutionise the way people consume and perceive street food with a three-pronged plan by organising the unorganised set up of street food vendors in India with a cloud-based kitchen and uniform three business models of karts, existing partnered restaurants and micro - macro franchisee set up.

Direct-To-Consumer Brands, Retail, Travel/Hospitality

Basic Information

Mokart is a New Delhi based company that wishes to revolutionise the way people consume and perceive street food with a three-pronged plan. It is organising the unorganised set up of street food vendors in India with a cloud-based kitchen and uniform three business models of karts, existing partnered restaurants and micro - macro franchisee set up. The website works as a destination for consumers to order street food like momos online. The menu takes its inspiration from classic dishes, creatively prepared, vibrantly presented, and influenced by cuisines around the world reflecting the global, sophisticated, expanded palates of today.

Headquarters

:

New Delhi, Delhi, India

Business Model

:

Founding Date

:

Sep 2018

Core Team

:

1.

Prakhar Pandey

Timeline

2018

Product Launch

May | Product Launch

We had set up a base kitchen for the cloud platform to R&D for our product

Stepped into New Market

Aug | Stepped into New Market

Founding Team Hired

Sep | Founding Team Hired

4 partners from different fields came together, to bring in a platform cum business model, which is fool proof.

Revenue Stream

Commission on transaction

Fee-For-Service

Target Market

B2B

Existing Restaurants / Hospitality chains / Franchisees

Client Segment

:

Events, Direct-To-Consumer Brands, Travel/Hospitality

Target Companies

:

Startup

Target Geography

:

B2C

Most of them are between Lower middle class to upper middle class, with a price point bw 2-5$

User Age

:

18 to 25, 26 to 34, 35 to 45

User Income

:

Lower-middle Income, Upper-middle Income, Lower Income

Location

:

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How B2B2C startup Hokart is helping organise the street vendor sector by providing digital access

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