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Murginns

Murginns works with millets, vegetables, and whole food ingredients to make packaged food more nutritious and delicious.
Direct-To-Consumer Brands,  FoodTech,  FMCG  
Basic Information
Murginns started out as a family project. Like most families, their best memories were created when they gathered around food. The company wanted to bring that same love and joy of food to everyone with their products. Named after their beloved great grandparents Murlidhar and Ginni, at Murginns they seek to bring to customers nourishing and wholesome products made lovingly in their own facilities. They use only the best quality ingredients to make great-tasting food. They have a range of products that includes Breakfast Cereals, Granola, and Porridge. As they grow, they want to continue to bring food that is nourishing, indulgent and that makes the body smile.
Legal Name
:
KCL Limited
Headquarters
:
Faridabad, Haryana, India
Business Model
:
B2C  
Founding Date
:
2007
No. of Employees
:
11 to 20
Core Team
:
1.  
Mahima Khemka
Founder
Timeline

2007

Company Incorporation

Feb | Company Incorporation

KCL Food the food ingredient division of KCL Limited started.

2019

Product Launch

Dec | Product Launch

Murginns Brand Re-launch, into a healthy food category with millet based cereals and snacks

Revenue Stream
E-commerce - Product
Target Market
B2C
25-40 age group, urban and semi urban consumers looking at value added products in their snacking.
User Age
:
26 to 34,  35 to 45  
User Income
:
Upper-middle Income  
Location
:
India Tier 1,  India Tier 2  
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