Chicago-based Nakul Gupta started MyMBACircle.com in 2018. The platform connects curated mentors from the top of their field with applicants who wish to seek guidance about higher education and their career but lack the network or finances to get the support they need to get started. Mentors also include current students and alumni of top MBA programmes from across the world. In India, MyMBACircle.com help people get into institutions like Indian School of Business (ISB), consulting jobs at MBB (McKinsey & Company, Boston Consulting Group and Bain & Company), and tech jobs. The platform operates on a freemium model. Customers get one 15-minute call with a mentor, a set of resources on signing up with their basic info, resumé and email ID. They understand a candidate’s background to identify key themes that will prove compelling to an interviewer or an admissions committee. After reviewing resumés, mentors identify key experiences to highlight and then provide tactical feedback on the format, word choice, etc. Mentors then run thorough mock interviews with mentees, asking the kind of questions that interviewers would for a particular role and then give feedback on how the candidate responded and what they said.