MDPH is a leading FMCG brand renowned for making agarbattis.

Basic Information

Mysore Deep Perfumery House was started in Indore in 1992 by Prakash Agrawal. Today, MDPH has a wide range of quality products in its own brands in categories of agarbatti, dhoopbatti, hand sanitisers, hand wash, edible oils, essential oils, packaged tea, mosquito coils, natural hair colour, heena, soya chunks, and confectionary. Its flagship brand Zed Black became one of the top three agarbatti brands in India, selling via 7.5 lakh retailers, 3,500 distributors, and exporting to around 30 countries. Today, the company has four manufacturing units in Indore with a cumulative floor space of 6.5 lakh square feet. The company’s above-the-line marketing activities include TV and newspaper ads, while its below-the-line strategies are point-of-purchase marketing, product sampling initiatives, distributor conferences, retailer schemes, etc. See more



Indore, Madhya Pradesh, India

Founding Date



No. of Employees



Core Team


Ankit Agrawal

Managing Partner


Anshul Agarwal